Although this paper is getting old, it remains important to understand the context for emerging applications, business models and consequences we see with the web today, such as the disruptive effects of social media.

What Is Web 2.0 Design Patterns and Business Models for the Next Generation of Software
by Tim O'Reilly
09/30/2005

The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. Many people concluded that the web was overhyped, when in fact bubbles and consequent shakeouts appear to be a common feature of all technological revolutions. Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum's rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other.

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

This article is an attempt to clarify just what we mean by Web 2.0.

In our initial brainstorming, we formulated our sense of Web 2.0 by example:

Web 1.0		Web 2.0
DoubleClick	-->	Google AdSense
Ofoto	-->	Flickr
Akamai	-->	BitTorrent
mp3.com	-->	Napster
Britannica Online	-->	Wikipedia
personal websites	-->	blogging
evite	-->	upcoming.org and EVDB
domain name speculation	-->	search engine optimization
page views	-->	cost per click
screen scraping	-->	web services
publishing	-->	participation
content management systems	-->	wikis
directories (taxonomy)	-->	tagging ("folksonomy")
stickiness	-->	syndication

"Wicked problem" is a phrase used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems.

1. Groups can arise from almost nothing
2. Initiation rites improve group evaluations
3. Groups breed conformity
4. Learn the ropes or be ostracised
5. You become your job
6. Leaders gain trust by conforming
7. Groups can improve performance...
8. ...but people will loaf
9. The grapevine is 80% accurate
10. Groups breed competition

Read more at spring.org.uk

Berteig Consulting's Learning Manifesto, The Purpose of OpenAgile:

To create an environment in which people are free to express their true nature and capacities as human beings to contribute to the betterment of their organization. Learning is the key to productivity, progress and success. The learning we want is:

• Systematic vs. Ad Hoc 
• Deep vs. Shallow 
• Continuous vs. Sporadic 
• Applied vs. Theoretical 
• Shared vs. Hoarded

And in order to do learning with these qualities, we recognize that Truthfulness is the foundation.

"Collective intelligence applications depend on managing,
understanding, and responding to massive amounts of user-generated
data in real time. The "subsystems" of the emerging internet operating
system are increasingly data subsystems: location, identity (of
people, products, and places), and the skeins of meaning that tie them
together. This leads to new levers of competitive advantage: Data is
the "Intel Inside" of the next generation of computer applications."

"The new direction for the Web, its collision course with the physical
world, opens enormous new possibilities for business, and enormous new
possibilities to make a difference on the world’s most pressing
problems... When we started the Web 2.0 events, we stated that "the
Web is a platform." Since then, thousands of businesses and millions
of lives have been changed by the products and services built on that
platform. But 2009 marks a pivot point in the history of the Web. It’s
time to leverage the true power of the platform we’ve built. The Web
is no longer an industry unto itself – the Web is now the world."

http://www.web2summit.com/web2009/public/schedule/detail/10194